Dane Dickerson

Lead a team of 5 digital marketing specialists across SEO, paid media, content, and analytics; contribute to agency leadership as part of the merged Client Strategy team following a May 2025 organizational restructure.

• Restructured delivery operations by merging the Digital Marketing and Consulting Strategist teams, improving cross-functional efficiency and client outcomes
• Pioneered AI-enabled marketing workflows using agentic IDE tooling, client product data, and innovative performance analysis — reducing cycle times and surfacing new growth opportunities
• Packaged and launched AI content optimization as a productized service, backed by documented case study results driving 7.5× per-page organic revenue for clients
• Advise clients on AI readiness, agentic commerce strategies, and platform migration; published thought leadership on AI visibility at human-element.com
• Introduced podcast advertising as a new agency service offering, expanding Human Element's channel mix for client growth strategies
• Active contributor to Human Element's AI Center of Excellence — building workflows, agent configurations, and platform reference documentation
• Contributed to the Agentic Commerce Alliance — a founding industry coalition establishing open standards for AI-driven commerce

Managed a team of up to 6 digital marketing specialists; owned full-channel strategy delivery — SEO, SEM, content, email, and analytics — with KPI frameworks and reporting built for both internal visibility and client-facing outcomes.

• Led a full overhaul of Human Element's blog strategy — restructuring content cadence, topic focus, and editorial standards — driving the company's record organic MQL quarter in Q4 2025
• Reversed a multi-year decline in organic web traffic through a diversified channel strategy encompassing AI visibility, podcast advertising, and niche email list placements
• Developed and executed an AI-driven content optimization strategy for a major automotive performance brand, delivering: 5–6× higher traffic per page 7.5× per-page organic revenue +78.9% collection revenue vs. control
• Content from AI-optimized pages surfaced in ChatGPT, Perplexity, Gemini, and Copilot, generating 782 AI-referral sessions and measurable attributed revenue
• Led HubSpot CMS migration and strategy engagement for a leader in the HVAC, electrical, and manufacturing space — including discovery, data migration planning, email deliverability remediation, and workflow automation
• Brought HubSpot CMS management and migration to Human Element's service portfolio as a new billable service offering

Via Digital Intelligence I (Sep 2020 – Jan 2023) · Direct employment (Jan 2023 – Jan 2024)

Directed all marketing for EquityNet — one of the world's largest equity crowdfunding platforms, with 10,000+ listed companies seeking over $5 billion in capital — across SEO, SEM, email, content, social, and brand. Concurrently served as embedded marketing director for portfolio companies in finance, technology, agriculture, and health through parent agency Digital Intelligence I.

• Drove 50% traffic growth and 150% lift in investment activity (2023 vs. 2019 baseline) by overhauling the platform's acquisition and engagement strategy across SEO, email, and content +50% traffic +150% investment activity
• Designed and launched a weekly investor email series spotlighting fast-rising companies — built into a primary retention and engagement channel for the platform's most active investor segment
• Directed content and design agency partnership to rebuild the EquityNet blog with an editorial focus on high-value investor audiences, improving content quality, publishing cadence, and organic reach
• Led one-on-one interviews with entrepreneurs and investors to diagnose pricing friction and reconfigure the platform's pricing model to match the evolving investment landscape

Led SEO strategy, editorial content, and site architecture for PolicyScout.com, a high-traffic insurance lead generation site.

• Built a company-wide revenue reporting engine tracking performance by channel and campaign; migrated company databases to Google Cloud Platform
• Launched an email program generating ~$30,000/month in profit